¶ … Financials
How does Little Monsters propose to make money for its investors? Do you feel this is a strong offer and a reasonable strategy? Explain your position.
The Little Monsters business plan proposes to make money for its investors by deriving a profit from sales of their cutting-edge trans-dermal supplementary nutritional patch. The group suggests that their product will ride on the coattails of other popular vitamin and mineral supplements for children. Their marketing plan indicates that they are confident that widespread adoption of the new product will take place over a period of about nine months, with sales exceeding expenses by the end of the third quarter of fiscal year 2012. The group looks for image and character licensing to boost sales once agreements have been realized with celebrities or media and design studios.
The Little Monsters vitamin and mineral transdermal...
The transdermal technology is somewhat new and few patch products are currently in use for adults. Consumer reticence to use a product on their children that they don't yet use on themselves is likely to be high. In most consumers' minds, the patch technology is associated with anti-smoking (nicotine) patches and female hormones primarily used for birth control. The use of B-12 transdermal patches is likely to known only to a small niche of the target market involved in the more demanding athletic activities. Although consumers may have concerns about the orally-ingested vitamin and mineral nutritional supplements for children that are currently on the market, those products have a long history and have changed only marginally over the past several decades. For example, the supplements now come in chewable and gummy forms. I think…
